E-Commerce Marketing

This course provides an introduction to e-business - business that takes place on line. This course will examine four major topic areas:

 

  1. Introduction to e-Business
  2. Electronic retailing
  3. Introduction to e-Commerce wed Design
  4. E-Business Marketing
  5. E-Business Plan

Students will obtain critical entrepreneurial and promotional skills prior to having the opportunity a retail business.

Entrepreneurial skills learned and demonstrated in this class will be applied in the retail operations class.

Technology: Digital cameras, Macromedia Suite, Adobe Creative Suite, Microsoft Office Suite, and the internet.

Advisory

Leadership

Tech Prep

Work Based Learning

 

Length: Semester
Open to: 10-12 grades
Credit: Occupational Education
Prerequisites: Marketing fundamentals
Homework: 1 - hour per week
Tech Prep: Yes